ASCENOVA / PRODUCT & UI/UX
User research & journey mapping
Understand the task before designing the screen.
Explore how people approach a problem, where a journey breaks down, and what the product needs to help them achieve. The research approach is chosen around access to users and the decisions at hand.
WHAT TAKES SHAPE
Clear outputs. Useful foundations.
Research questions and agreed study plan
User tasks, findings, and opportunity mapping
Journey maps and prioritised design considerations
Deliverables, review rounds, and the handover format are agreed before work begins.
WHEN THIS CAN HELP
A good fit for your next step.
- Your team is relying on assumptions about users
- People struggle to complete an important task
- You need evidence to prioritise product improvements
HOW WE APPROACH THE WORK
A shared direction. A considered process.
- 01
Understand the journey
Map user tasks, constraints, and the decisions the interface needs to support.
- 02
Explore and validate
Make the structure tangible with flows, wireframes, and testable design directions.
- 03
Refine and hand over
Resolve key states, responsive behaviour, and reusable patterns for the agreed scope.
Agreeing the scope
Research recruitment, testing sample size, content production, and development are agreed separately rather than assumed. Timelines and cost depend on requirements, existing material, integrations, and review needs. Support after handover is agreed separately.