ASCENOVA / BRANDING & STRATEGY
Logo systems & visual identity
An identity that works beyond a single logo.
Build a visual language that holds together across a website, a product, and everyday communication. We consider legibility, scale, and consistency alongside character.
WHAT TAKES SHAPE
Clear outputs. Useful foundations.
Primary and secondary logo configurations
Typography, colour, and visual language
Application examples and agreed export files
Deliverables, review rounds, and the handover format are agreed before work begins.
WHEN THIS CAN HELP
A good fit for your next step.
- You need a new identity or a considered refresh
- Your existing assets break down across formats
- You want a recognisable and repeatable visual system
HOW WE APPROACH THE WORK
A shared direction. A considered process.
- 01
Understand the context
Review your audience, offer, existing material, and the choices your brand needs to make.
- 02
Shape the direction
Explore positioning, language, and visual territories, then refine a shared direction.
- 03
Build the system
Develop the agreed assets and document how the identity works across real touchpoints.
Agreeing the scope
Positioning, naming, copywriting, illustration, and production assets are included only when agreed in the project scope. Timelines and cost depend on requirements, existing material, integrations, and review needs. Support after handover is agreed separately.